Skybox members, at Heracles Almelo football club, have entered the football stadium on the 20th of January, at the home match against PEC Zwolle, via facial recognition technology, developed by 20Face. Heracles Almelo is, because of this, the first football club which uses facial recognition as a hospitality service.
How does it work?
Skybox members participated on a voluntary basis, “says Bas Wolters, marketing manager at Heracles.” They send us a photo a couple of days before the match and then they are recognized by the system. If it all went as we hope, we will extend this to the members of the business club and later to the season ticket holders. Everything on a voluntary basis.”
Interested to see this in practice?
Below is a brief impression of how facial recognition has been put into practice before the game. If you want see whether facial recognition can be implemented in your organization. Feel free to book a demo with our experts.